Understanding the concept that farmers presented lower risks compared to city drivers because they drove less, insurance salesman Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company on Oct. 3, 1927. Wittwer quickly learned that in order to be successful, he needed to expand his targeted market from not only just the rural areas, but to small towns, suburbs and metropolitan areas as well. By changing the needs to meet customer wants is one of the reasons this insurance company has thrived over the years and in 1963 changed its name from Farmers Mutual to American Family Mutual Insurance Company to reflect a broader customer base. American Family Insurance offers a variety of services, including auto insurance, home, life, business, health, retirement and so much more. American Family Insurance operates in 19 states. With more than $5 billion in policy equity, American Family Insurance credits their success not only to the rate of return for shareholders, but also by the value they provide their policyholders.
Because American Family Insurance is a mutual company, they feel that their customers and owners are one and the same. In business for more than 80 years, they remain committed to being the most trusted and valued service-driven insurance company. With a name like American Family Insurance it gives consumers a sense of security. According to a customer of American Family Insurance for many years, with teenage drivers in a tough economy, she found that American Family Insurance was the best provider to cut insurance costs while still having good coverage. Not only did she receive great coverage at a reduced cost for auto insurance, but she was also able to take a portion of the savings to purchase a basic life insurance policy for herself. The friendly and knowledgeable agent was there to guide the customer every step of the way, assuring the best policy for her at the best price.
However, keep in mind that American Family Insurance is only open in 19 states, whereas their competitors cover larger areas. Settling claims were amongst the top concerning issues with American Family Insurance. The response time seemed to be a bit slower than expected. While they make it extremely easy to pay your premium, settling a claim is the exact opposite. In the event that medical attention is required, American Family Insurance will not cover multiple doctor recommended treatments, which could become a costly expense on your behalf.